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By: Jamie Matusow

Editor-in-Chief

The Gillette Company has introduced shapely aerosol packaging for its MACH3Turbo shaving gel, Gillette Series shaving gel and Gillette Series antiperspirant and deodorant. The 200mL limited edition cans coincide with the 2006 FIFA World Cup tournament, for which Gillette is an official sponsor.

Designed to resemble a soccer ball, the package is contoured in an easy-to-grip shape. The unusual shape resulted from supplier Crown Holding’s proprietary blowforming process, which begins with preforms placed in precision engineered molds. The preform is then blowformed using high-pressure air, causing it to expand into the shape of the mold.

More information: contact Lee Bradley, 44-1623-528432 or Brad Dahlgren, (215) 698-5260.

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